Categories: Marketing Tips

Marketing Tool Spotlight: Moz On-page Grader

Moz has been an instrumental tool at Clarity Quest for our SEO efforts. We use Moz to track campaigns, explore keywords, optimize our client’s websites, and more. 

One feature Moz offers is the On-page Grader. This feature allows you to evaluate your page or a competitor’s page for search engine accessibility. You receive a grade, like in school, from A-F. A’s and B’s are where you want to be. If you are at a C or below, I would recommend changing some things up. Moz will give specific recommendations.

With this grader, you can see where on your page the keyword should be used. You will also be able to see if you have too many keywords in your content.

Next, Moz will show you all the factors that produced that score, ranked by importance. They will provide a list of what you can change to make your grade higher. As you make these changes, green check marks will appear next to the items. Once you clean up your site content, you can refresh and receive a new grade.


To learn more, check out Moz’s On-page Grader Resource

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.