Many business departments audit and evaluate themselves each year. Unfortunately, marketing is often not one of them. If you are looking to increase your marketing department’s efficiency, streamline processes and optimally staff, read Chris Slocumb’s post on Marketing Profs: The Fearless B2B Marketer’s Guide to Auditing Your Marketing Department.
Audit doesn’t have to be a dirty word. Give it a whirl, and you’ll see improvement in both efficiency AND the marketing budget you get approved each year.
It’s often said marketing is the lifeblood of any company. This audit process ensures a company’s marketing arteries stay clear and the blood keeps pumping! Share on X
