LinkedIn has joined the likes of other popular social media platforms such as Facebook and Twitter in offering their users a dark mode viewing option.
While this new feature has been highly requested, LinkedIn also highlights accessibility and inclusivity as major reasons for the update.
While dark mode fans are celebrating, some brands may be sulking. This new, dark look might affect the way your logo looks on LinkedIn. Here’s what you need to know:
You want users to connect your logo with your brand—they can’t do that if they can’t see it.
If you run LinkedIn ads, you especially know the importance of your logo’s visibility. The last thing you want is for your ad performance to suffer from an easily avoidable issue.
It is in a brand’s best interest to spend a few minutes testing how their logo will appear in both settings to ensure it displays correctly. It’s likely that your audience will now be made up of both dedicated light mode users and dark mode adopters—you want them all to see your logo! It’s part of what makes you, you.
If you’re looking to bolster your marketing strategy, keeping social media accounts up to date and running ads are fast and cost-effective ways to get your message out to your desired audience and generate buzz about your
Staying on top of industry trends to ensure our clients reach their customers via LinkedIn and other social media platforms is part of our digital marketing expertise.
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