Feb 15-LA2M continues its weekly lunch series this Wednesday, February 15th from 12-1PM at Conor O’Neils (318 S Main St Ann Arbor, Michigan 48104) with presenter Gary Yost. Yost is an independent consultant who has spent 30 years in sales and marketing with consumer products. He has been the VP Marketing, CMO, and General Manager of One-to-One Products, and the President of International Media Properties. Yost will be speaking about creative customer incentives, and how to best reach out to your target market in the midst of a poor economy. Since the economic downturn, consumers are more concerned than ever about how they spend their money. Businesses must take advantage of direct marketing incentives such as coupons and discounts to influence purchase decisions. Yost will help businesses learn when and how to use the best strategies that can be used to increase your consumer base and help your company become more profitable. To RSVP for this event click here.
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