The foundation of any successful internet marketing effort is establishing a list of keywords and phrases to emphasize on your site. Most search engine optimization and full-service marketing firms offer keyword research and analysis.
You’ll find deals on the web offering keyword analysis for under $100. But beware, those low-cost marketing firms do not take the time to understand your business, your target markets and your competition. The best keyword analysis is performed by a marketing firm that truly understands your marketing plan and product positioning. The phrases with lots of volume and lots of competition are easy to find. Finding those keyword gems with large volume and no competition in most cases demands the researcher really understands your business and product offerings.