The LinkedIn companies beta has some great features that your company should be using. It now has the ability to add products and services pages along with a graphic slider for additional promotion.
If you’re in the B2B space, you should definitely take the time to update your company’s profile. The app is easy to use- no coding required. Best of all, you can ask your customers or clients for recommendations right on the particular service page.
You can take things one step further and try pay-per-click advertising on LinkedIn DirectAds. We’re getting great ROI on a couple of campaigns within LinkedIn with significantly lower cost-per-conversion than Google Adwords.
For an example of a company profile, check out Clarity Quest’s profile.