The term “tag” has a variety of meanings and uses in online marketing. Marketers commonly use tags when referring to content tagging, blog categorization, and metadata for SEO.
In the context of this post, a tag refers to a snippet of JavaScript code that links together websites with various digital marketing and analytics platforms to establish data sharing connections.
Tags are most commonly used to help a website send visitor behavior data back to an analytics provider for more transparent tracking of user engagement, lead sources and conversion paths. Tags can help website owners better understand how visitors find and interact with web pages so they can improve the user experience to optimize conversions.
At the surface, the process of tagging a site seems simple enough. Copy a code snippet from one property (like Google Analytics) and paste it into your website. The two are now linked and can share data. Done.
But when you expand the number of channels used in your online marketing efforts and your data monitoring needs grow, your website code will quickly become a mess of snippets from various sources, making it harder to add, remove and edit one code without mistakenly altering another.
That’s where a tag management solution comes in. With tag management, you can easily add, alter or remove code snippets without ever logging into your website. Tag management interfaces simplify the process so you know what information to add to establish the desired connection. Anyone can use a tag management solution, making it easier to connect digital marketing systems to your website without the help of your IT team.
With tag management, you can easily connect #digitalmarketing systems to your website! Share on XLearning about tag management is easy and gives marketers the autonomy to make coding changes without relying on or waiting for busy webmasters.
For basic tag management needs, Google Tag Manager is a comprehensive, user-friendly tool.
For more advanced capabilities such as mobile app tagging, privacy controls, and custom features, consider an enterprise tag management tool such as those offered by Adobe, IBM or several other providers.
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