Cutting through the noise of recipients’ inboxes can feel like a never-ending battle, navigating constant algorithm changes and email domain security updates. But with the right strategies, you can increase marketing email open rates.
The Clarity Quest team assembled this list of five sure-fire tactics to make your marketing emails a must-read in your prospects’ inboxes
1. Don’t waste readers’ time
You know what they say: the average adult has the attention span of a goldfish. So, if you want your audience to open your email and read the included content, you need to make it easily digestible.
Use lists or offer downloadable content that readers can reference on their own time (bonus: this will also help grow your leads funnel). Your readers’ time is important, and they want to know in advance what they’re getting into.
A great way to showcase this in your email subject line is by making it extremely obvious that the content included isn’t going to consume a lot of the reader’s attention.
Numbers stand out against words in subject lines. “3 ways you can increase email open rates” is a great example of that theory in practice. The 3 will catch readers’ eyes over the written variant, three. And people like numbered lists because they’re easy to scan quickly.
According to Jay Schwedelson’s presentation, The Secret to Getting More Email Opens NOW, at MarketingProfs B2B in 2021, subject lines promoting list content increase open rates by 34%, and subject lines starting with a number increase open rates by 24%.