You’ve just invested thousands of dollars on brand messaging for your organization. Now what? While you’re excited to apply new color schemes, taglines, and imagery to office couture and your website, messaging has value well beyond these elements.
New brand messaging could mean your SEO targets and content marketing strategies are now out of alignment. If so, your organization is missing the opportunity to rank for new phrases and write about new topics.
Read on for five ways you can incorporate your new brand messaging into your digital marketing strategies.