Digital Asset Optimization (DAO) is the part of a change companies are implementing to meet online consumer search needs. DAO is different from Search Engine Optimization (SEO), which concentrates on the text files of a website, focusing on keywords within that text. DAO identifies content in all its forms and uses filters to identify what is material is most promotable. The Internet is no longer a text-only environment, and search engines are adapting to meet the standards of the new content available through the Internet.
If you are a part of a company that tries to promote products/services online, then you know that having a strong online presence is an essential part of your business, and this presence is only valuable if your company can be found on the internet. Digital Asset Optimization ensures that search engines pick up all of the content that a company has available on the web: videos, animation, podcasts, message boards, maps, images, and other non-text based files. To prepare for all of this new information, almost every search engine now offers media-specific searching for users. If you offer more than just written information to your online consumers, your will benefit tremendously from implementing DAO strategies.
According to digitalassetoptimization.net, a site that promotes the benefits of and ways to use DAO, by implementing Digital Asset Optimization strategies, you can gain an increased presence with:
- Multimedia indexing
- Increased page rank
- Increased traffic
- A more targeted audience
- Increased back links to your site
DAO is similar to SEO in that everything from your file names to metatags are an important when implementing DAO. It is important to include text and descriptions for your images and videos so that they can search well on the Internet. For example, instead of naming your video, “Online Marketing,” change it to more specific search terms such as “How Marketing Firms Help Online Marketers Grow Their Business.” By being as specific as possible, individuals searching for you will have a better chance of finding your video online.
It is also a good idea to upload your videos to a service like YouTube, which is visited much more frequently than your individual site.
When in comes using Digital Asset Optimization to improve the searchability of your website there are several important things to remember. DAO relies on concise, targeted words and tags. Although having an attractive, creative website is still important, if your consumers can’t find you on the web, your attractive website is not going to help sell your products/services. To get the most from your website using DAO, install an analytics service such as Google Analytics. These services provide you with a clear picture of how individuals see your site and alerts you to any problems. Digital Asset Optimization is all about how search engines index your content and return your web page in search results. Clarity Quest Marketing offers competitive pricing on Google Analytics reporting, customization and analysis, to help companies increase the productivity of their DAO efforts.
Still not sure if your ready for DAO? Contact the marketing experts at Clarity Quest Marketing to hear more about the opportunities available using DAO and how it can help increase your online presence.
