LinkedIn, the world’s largest business-related social networking site, has been exponentially growing in popularity since its inception in May 2003. Though other social media sites such as Twitter, Facebook, and Google+ can be used successfully as a part of a social media marketing campaign for your business and your profession self, recent statistics prove that LinkedIn is the most efficient social media channel for lead generation. According to HubSpot, a recent study of over 5,000 businesses revealed that traffic from LinkedIn generated a 2.74% visitor-to-lead conversion rate, almost 3 times higher than that of Facebook and Twitter.
LinkedIn’s impressive conversion rate can be used to your company’s advantage by following these few steps:
1. Set up a LinkedIn Personal and Company Page: LinkedIn’s provides users the option to create both a personal and a company page. A personal page can be used to showcase your talents, experience, and recommendations in order to form connections with peers, network with high-level executives, and improve your professional career. A company page promotes a business’s services and benefits and can be used to recruit employees, promote your company to potential consumers, and form relationships with similar businesses. Setting up both will increase your potential to develop your business online and will expand your professional network.
2. Post targeted content that people care about consistently: One of LinkedIn’s premiere benefits is that less content is posted to it daily in comparison to other social media sites. Content posted on LinkedIn is almost entirely marketing related, whether it be a person promoting his professional expertise, or a company recruiting for talent. In turn, LinkedIn lacks much of the social chatter that clutters other social media tools. With less content to sift through, LinkedIn users have a higher chance of having their content read and attended to. It is essential to take advantage of this by posting regular content and consistently updating your personal and company profile, and monitoring the content that is most popular. Put up blog posts, company information, and industry news visitors will care about on a consistent basis.
3. Offer Call-to-Actions: LinkedIn’s high visitor-lead conversion rate demonstrates its ability to get users to take action. Offer Call-to-Actions on both your personal and company profile in order to make the most of this advantage. For example, provide your personal contact information on your professional profile and ask viewers to call or email for more information. On your company page, provide links to your business’s website and tell visitors to click.
If you need help establishing your company’s presence on LinkedIn or social media marketing campaigns, contact us at 877-887-7611.