Video sharing sites have become a popular way for businesses to share content and market new ideas and products. Uploading videos has also become an increasingly important method for enhancing Search Engine Optimization as backlinks off videos are great for SEO rankings and the videos themselves often rank highly on Google. Of course you know about the video site giants like YouTube and Google Video, but there are countless other video sharing sites available today with similar features. Here are a few:
- Vimeo.com allows users to upload videos for free, although a more advanced package is available for a small fee. There are many different categories and channels to ensure your video is properly categorized to maximize search efficiency.
- DailyMotion.com’s Tech & Science channel is a perfect outlet for technology and healthcare companies to introduce new products and engage viewers.
- Viddler.com prides themselves on their simple video uploading procedure and easy to use tools. Users have commended Viddler.com’s professional appearance and customer service.
As video marketing has evolved, it has become integrated with social media, providing additional benefits to having a video marketing campaign. In today’s social media environment it is important to remain relevant to viewers, who are likely to re-post your video on Twitter and Facebook, which expands your audience from visitors of the video sharing website to all members of the viewer’s social network. Viewers are also more likely to engage with your video by leaving comments and feedback which can help you evaluate your marketing efforts and connect with the customer.
So how can you use video syndication sites to help your business? Find the right channel: Keep your target audience in mind and choose a site that is most likely to reach your customers. Instead of competing with other text articles, consider creating video content to set your business apart. Since many people don’t have the skills to create videos, you will increase your exposure and grab the attention of your audience by implementing a video marketing campaign.
