Categories: Marketing Tips

How to make the most of marketing automation

Why can’t we use a simple, inexpensive email system like Constant Contact?

What is a drip or nurture campaign? When do I need to implement when?

How should we go about setting lead scoring metrics?

These are just a few of many marketing automation (MA) questions our agency is most often asked. So, for the HITMC attendees, Clarity Quest’s President, Chris Slocumb, and I put together a list of questions and answers, for MA beginners to experts, and included some actionable takeaways for every level.

80% of marketers using automation software generate more leads. Share on X

We’ll show you how to select a system, optimize workflows, set up lead scoring, and get the best bang for your MA buck. To step up your marketing automation strategy, you’ll have to come to the Health IT Marketing and PR Conference (HITMC) April 17-19th in Boston and hear our presentation on Making the Most of Marketing Automation: Tested Tips and Techniques.

Not going to HITMC?

Connect with me on LinkedIn or Twitter and ask for a copy of our white paper.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.