Marketing Strategy

How to avoid ineffective campaigns and burnout

Marketing is a marathon, not a sprint. Clarity Quest President, Chris Slocumb, explains in a recent MarketingProfs article how marketers should promote like athletes, not weekend warriors. Athletes train consistently, and weekend warriors train intensely and often get hurt.

Cycles of intense effort often lead to exhaustion. You can prepare for long-term marketing success with the right strategy. Chris reveals her tips for creating longevity in marketing, and you can find them all on MarketingProfs.

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Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.