A successful marketing team requires dynamic personalities and complementary skillsets to blend traditional marketing principles with new media strategies.
When building a marketing department, start with one of each of the following dream team members, then scale as your company grows. If you can’t afford all five salaried team members, look for candidates with crossover talents to capitalize on your personnel investments.
Here are the five marketers that should be part of your Marketing Dream Team:
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The GeneralA marketing general is a natural-born leader. Whether your marketing general is the head of your department or the founder of your agency, this individual must possess strong leadership abilities and project management skills. As your client list and company grow, you’ll need to expand the number of marketing generals on your team. Experienced project managers are key to maintaining client relationships and ensuring projects are finished efficiently, on time, and to the satisfaction of the client. |
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The StrategistAll great marketing campaigns start with a solid, strategic marketing plan tied to measurable business goals. Your team needs a strategist to craft a detailed marketing plan including all tradeshow investments, collateral needs, public relations plans, and other marketing campaigns. Another key skillset of the strategist is a keen sense for budgeting. A successful strategist knows which budgeting option works best for the company or client and can stretch limited budgets to get the most bang for your marketing buck. |
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The AnalystAnalytical thinkers are critical to any marketing team. Without them, strategies are often misguided and results are immeasurable. The analyst will use a variety of tools to measure the success of various marketing programs, including search engine optimization, pay-per-click advertising, email marketing, and marketing automation programs. Tracking website traffic, bounce rates, click-thrus, open rates, conversions, and purchases is key to proving the value of your marketing efforts and charting your path to success. The analyst will provide critical insights into the success of marketing campaigns to help generals and strategists adjust future marketing plans and budgets accordingly. |
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The InnovatorEvery marketing team needs an innovator; someone to come up with those BIG ideas, think outside the box, and inspire the rest of the team to get their creative juices flowing. The innovator brings fresh perspectives and bold marketing ideas to the table that clients love. Other members of the Dream Team provide checks and balances for the innovator, taming wild ideas into achievable concepts. Look for marketing professionals with creative traits, a big personality, and a history of bold and successful marketing campaigns. |
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The Right BrainThe final component of your Dream Team is a person who can bring all the creative ideas to life. Choosing your right brain team member is crucial. No matter how much time and energy you put into the strategy, budget, and marketing plan, clients often react most favorably to the visual components, making graphic design talent an important investment. Designers have a hand in many aspects of the marketing plan, including website creation, branding and identity, collateral design, animations, print and online advertisements, trade show booth graphics, and any custom design projects. Do your team, your company, and your clients a favor by investing in top-notch design talent from the start. |
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