If you’re in the field of content marketing or have even thought about implementing a content marketing initiative, chances are you’ve struggled with tracking the success of your efforts.
Sadly, tracking content marketing success if often the last piece of the puzzle for marketers, if they consider it at all. Instead of leaving tracking and analytics as an afterthought, here are several reasons why analyzing your content marketing campaigns is the most important part of the process:
- If you don’t setup a tracking system or benchmark for success, you won’t know what works and what doesn’t.
- Measuring success will ensure you continue to create the right types of content that your audience cares about.
- If you continue to create the wrong type of content, your consumers will get bored and won’t come back for more.
- Clients, stakeholders, and your bosses don’t care about how great your new video or infographic They care about ROI. Prove that, and you’ll be the marketing hero.
If you’re in the business of creating content, you need to be in the business of tracking, measuring, and analyzing content effectiveness. Only then does your content marketing tactic come full circle into a true strategy.
Our infographic to the right outlines the most common metrics used to track content marketing success by B2B marketers. Use some of these ideas as you start to analyze your marketing campaigns.
