Customer experience is about relationships
These five tips aren’t just for individuals looking to build their personal brands.
As marketers take a more prominent role in helping companies define, create and measure customer experience, brands must adopt a relationship-building mindset. Social media is the only marketing channel that enables real-time two-way communication.
Connecting with your clients and customers like they were friends has the potential to transform the customer experience. Is your social media strategy ready to rise to the challenge?
I’d like to believe that at least a few of my Twitter friends might miss my witty banter when I’m gone. And yes, that they may even shed a tear at my funeral.
You can follow me on Twitter @social_melanie