Did you know that 40-60% of website visitors might not be landing on your homepage? For our site, only 50% land on the homepage. And for most of our clients the number is 40%-50%. Often companies don’t pay much attention to deep sub-pages, but they may the first thing your visitors see.
Check you have a clear call to action and contact information on all your pages, no matter how deep. And check your analytics package for your top 5 landing pages – you might be surprised.