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Online Marketing

Home Isn’t Always Where the Heart Is

By September 11, 2008No Comments

Did you know that 40-60% of website visitors might not be landing on your homepage? For our site, only 50% land on the homepage. And for most of our clients the number is 40%-50%. Often companies don’t pay much attention to deep sub-pages, but they may the first thing your visitors see.

Check you have a clear call to action and contact information on all your pages, no matter how deep. And check your analytics package for your top 5 landing pages – you might be surprised.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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