It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 – 13. That’s right, Las Vegas, in the dog days of summer.
For health tech marketers, this is the show to end all shows where deals are made and most of the year’s marketing budget is spent.
With large in-person shows out of the picture in 2020, here’s a handy list of 7 smart ways to spend this year’s trade show budget on growing your brand and increasing leads.
But it’s not too early to start planning future trade shows.
To say that the mega trade shows will be different next year is an understatement. Here are some questions to consider as you start planning your future trade show strategy:
Of course, the biggest question of them all is whether your company plans to return to a trade show exhibit hall ever again.
Only time will tell what the future holds for large industry trade shows, such as HIMSS. But as a marketer, it’s your job to start planning.
Review our countdown to HIMSS marketing survival guide to start planning today.
What will your trade show strategy look like in 2021?