Don’t let the planning for HIMSS18 slip too long. One year seems like a long time to plan an event, but if you’ve ever been part of a full-scale HIMSS preparation, you know there is a lot to cover. Between booth design and selection, branding updates, collateral creation, booth draw campaigns, advertising, social campaigns, giveaways, and many other logistics, the checklist is long.
Don’t panic. Our healthcare IT marketing experts can help get you started with a strategic HIMSS marketing plan and campaign execution.
Before diving into tactics (booth design, collateral creation, etc.) we strongly recommend putting some thought into your theme. So what goes into a theme?
Choose the top 1–2 things you want to focus on and stick to it. If you can, boil everything down into a theme, possibly supported by a catchy, not general, tagline. People who walk up to your booth should be able to understand exactly what you’re pitching just by looking at your visual elements. If they can’t, you’ve probably already lost them.
Be sure everything you create follows along with the overall theme. Sales pitches, videos, handouts, giveaways, and advertising should all align with the theme to help booth visitors, press and prospects “get” your company’s focus and vision.
Contact our healthcare marketing agency online or call 877-887-7611 for trade show and event marketing support.