TL;DR: Access ‘Healthcare tech investment trends and marketing implications’ now.
Analyzing health tech investment trends over the past 5–6 years is enough to give anyone whiplash.
In 2019, digital health startups raised $8.1 billion, just shy of the $8.5 billion all-time high the previous year.
Then the COVID-19 pandemic changed the world, and a rollercoaster ride ensued. Here are the yearly investment totals (h/t Rock Health).
- 2020: $14.3B
- 2021: $29.2B
- 2022: $15.3B
- 2023: $10.7B
Following several years of massive fluctuation, investments seem to have settled. The appetite is there, though well short of its previous peaks. Health tech companies must be keenly aware of the opportunities that exist and how best to position themselves to take advantage of them.
Where should health tech companies focus their attention?
Our guide dives into the following trends shaping health tech investment:
- The boom in early-stage funding
- AI’s growing role in everything from diagnosis to workflows
- A rejuvenated and stabilized investment market
- Diversified investment across the healthcare landscape
- Public exits increasing after a period of stagnation
- A rising focus on health equity and pharma tech
Right now, early-stage funding is where the real action is. In just the first half of 2024, U.S. health tech startups pulled in $5.7 billion across 266 deals, with 84% of those labeled deals going to early-stage rounds like Seed, Series A, and Series B. It’s clear that investors are betting big on bold ideas and fresh solutions. Whether it’s improving access to care, streamlining operations, or tackling chronic conditions, early-stage startups are driving innovation—and investors are paying attention.
Get the healthcare tech investment trends guide and stand out from the crowd
The investment shift isn’t just about numbers—it’s about smarter decisions.
During the pandemic, money flooded into health tech, often chasing ideas that weren’t ready for prime time. Now, there’s more focus on substance. Investors are taking risks on startups with promising solutions and looking for companies that can prove their value with real impact. If you’re seeking funding, this is your moment to shine—show the metrics, outcomes, and opportunities that set your business apart.
Here’s a sneak peek at our consolidated, high-level findings and recommendations.
