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Content Marketing

Social Media Automation & Conversation

By October 20, 2016April 5th, 2019No Comments

At Clarity Quest, we’ve been experimenting with new social media automation tools to enhance our digital presence. Automation is a great way to build a strong brand and audience online. One popular automation company, Buffer, recommends to their users, “Automate what you can while still remaining engaged on a consistent basis.” Automation can help make your social media process more efficient and productive.

An effective social media strategy combines automation with genuine conversation and connection. As The Insurance Octopus explains, “Automation isn’t a replacement for genuine interaction on social media, but it can help enhance it by freeing up time to find great content to share and to have meaningful conversations with your customers.”

Follow these steps to create an effective social media automation strategy:

  1. Decide what content to automate and when to engage
  2. Select your tools for automation and create accounts
  3. Set a consistent schedule for distributing content
  4. Stay engaged with your audience and have meaningful conversations
An effective social media strategy combines #automation with genuine conversation and connection. Share on X

View the infographic below, created by the Insurance Octopus, to learn more tips for social automation. This guide helps brands determine what to automate, what not to automate, and how to avoid common pitfalls.

Social Media Automation


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Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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