Earlier this summer, Google announced that future ranking penalties will be handed out for sites that are not configured for mobile devices. This announcement should not come as a surprise to most people as the number of smartphone users and smartphone searches continues to grow. Google has outlined several common mobile site errors that could affect rankings.
So what can you do if your site isn’t currently optimized for smartphone users? There are a couple options.
Option 1: Responsive Design. Responsive website design is a popular option used by many new websites. Using a responsive theme, a website designer creates the desktop version of your site. When someone visits the site from a smaller screen, such as a tablet or smartphone, the website content automatically adjusts and shifts to fit the screen.
Option 2: Mobile Specific Website. Responsive design won’t work for every website. In some cases, creating a mobile specific version of the site is the best option. Mobile websites can be built from scratch to maximize usability for smartphone users.
For more information on mobile web design services and effective website design, contact our healthcare technology marketing agency. Call Clarity Quest today at 877-887-7611 or visit us online to request a quote.
Author: +Brian Shilling