Go to Market Strategies has a great short article on how to qualify leads by profiling your current customer base. This is one of the first things we do when creating a marketing plan for a new client. It’s amazing the amount of information you can glean just by looking up your existing client’s profiles (guerilla marketing hint: most local libraries have online business databases containing Dun & Bradstreet info).
Once you profile your customers, you’ll be able to order better email and direct mail lists and even target your online efforts more effectively.
Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…
Note: This blog post was originally published September 20, 2021, and has been updated…