Business networking sites such as Linked In are only moderately successful at getting new leads or contact for small businesses. However, I advise clients to encourage all their employees to get a Linked In profile for 2 different reasons:
1) Individuals can insert their company’s website URL which is a great quality backlink to your website helping to increase your search engine rankings;
2) Potential clients really do search for your name and look at testimonials/references.
Get “Linked In”
