It’s no surprise that the most significant influence on healthcare technology investments this year was the COVID-19 pandemic. The need to scale contact tracing, testing, clinical trials, and hopefully soon, a vaccine, shone a light on providers’ needs to access better data and increased collaboration across the healthcare ecosystem.
The Gartner Hype Cycle is a methodology for determining whether an emerging technology in a particular industry is commercially viable or a passing fad. It helps healthcare delivery organizations (HDOs) plan for the future and budget for new investments and aids vendors with defining strategic roadmaps.
In this summary of the 2020 Gartner Hype Cycle for Healthcare Providers, you will learn more about:
In addition to the COVID-19 outbreak, investments in the digital transformation of healthcare were dominated by:
While COVID brought other industries screeching to a halt, real-time digital data and AI helped keep critical healthcare services running during the pandemic. These technologies were instrumental in transforming the delivery of care this year.
Gartner anticipates that the use of real-time data and advanced analytics will characterize the transformation of clinical care and operations in healthcare over the next three years. They further predict that the digital health technologies implemented during the past decade will start to be optimized to fight physician burnout and create cost efficiencies.
This year, Gartner added three innovation profiles to the Hype Cycle for Healthcare Providers:
Gartner also retired AI healthcare advisors from the Hype Cycle as applications in healthcare have matured. The initial intent of this profile is now more accurately met by the precision medicine and precision health and genomics profiles in the Hype Cycle.
For marketers, identifying the technology solutions your industry will adopt in the future goes well beyond your product roadmap.
The real value is that you have the opportunity to establish your brand as a thought leader in the space and anticipate your future clients’ needs, even before they do.
Remember, brand positioning is a long game. You’re doing more than generating this year’s leads; you’re introducing future buyers to your organization.
Even for established brands, writing blogs and white papers, plus publishing thought pieces in key media on emerging technology in your industry, can set you apart from the competition.
Staying ahead of the curve and being an early adopter of new technologies can give your brand a competitive advantage. It will help you meet the needs of your current client base and lay the foundation for future growth.
You can read the full 2020 Gartner Hype Cycle for Healthcare Providers here.
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