Though promoting your local business to a more widespread market may seem like a sure-fire way to empty your company’s bank account, in reality, there are countless cheap or even free ways to become more well known in your community. The following tips offer easy marketing solutions to help your business expand its current market and network with local peers in order to become a more distinguished and successful company.
1. Attend Local Networking events: Local business networking events are the perfect opportunity for you to promote your business your likeminded business professionals and meet potential consumers. Signing up for trade shows, lunches sponsored by local trade organizations, or seminars and workshops provide a great setting for you to connect with newport cigarettes your target market and become more well known in the area. Always remember to exchange business cards and follow up with people you meet. For local events in Michigan and Connecticut, check out our blog.
2. Join local business organizations: Many local trade organizations and associations are available to help professional peers meet, connect, and collaborate. Joining these organizations will not only help your business become more well known in the community, but will help you obtain ideas, solutions, and connections that can help grow your business. Furthermore, many of these organizations offer coaching services, entrepreneurial resources, and events for your benefit.
3. Add your website to local online directories: Countless of local directories are available to help your business gain online exposure. For example, Yelp, Bing, Express Eupdate, Hot Frog, etc… are all online directories that will optimize your business’s search engine ranking so it will become better exposed to your local target market.
4. Put up posters or business cards in public places: Business cards are and easy and cheap (or even free if you use services like VistaPrint means to advertise your business around the community. Leave your business card, or company posters, on bulletin boards of local gyms, libraries, community centers, office buildings, etc. (community center, local office buildings, libraries, etc). This is a sure way to get your company name out in the area and will guarantee at least a few phone calls from potential consumers.
5. Write for local papers, magazines, websites and blogs: Media are always searching for fresh, exciting content to put in their publications. If you provide them with valuable blogs or articles in your industry’s field, they may offer you a space for a byline where you can include your company’s contact information and URL. Though this tactic takes more time and energy than others, it can lead to the best results. Having your company name on more blogs and websites will lead to a better Google ranking, and being seen as an expert in local papers and magazines will improve your business’s credibility and awareness.
Get more marketing and business advice from a Michigan marketing company. Visit our blog, or contact Clarity Quest today at 877-887-7611. Request a quote.
