If you have a LinkedIn profile, you can enter up to 3 website URL addresses. If you select “Other” as a category you can choose any term you want for the link name. For example, I choose “Michigan Marketing Firm” for our company and linked the phrase back to our page which is optimized for that term.
LinkedIn does not have a “no nofollow” on their links, so Google and other search engines still count them as quality backlinks.