When it comes to social media marketing, everyone wants to know the magical day of the week and time of day to post in order to maximize engagement or make their post go viral. Unfortunately, there is no magic formula. Every business has a different audience, and every audience behaves differently on Facebook and other social media platforms.
The best advice we can give to businesses looking to maximize social media engagement is to simply experiment.
With Facebook organic post engagement down for even the most-followed brands, it’s important to vary your approach to Facebook posting. Try mixing up your post types (links, videos, images), experiment with hashtags, post on weekends and weekdays, during the day and at night, once per day or multiple times. While there is no easy answer to “the best time to post to Facebook”, you’ll be surprised at what you find out with a bit of experimentation.
Before you start blindly experimenting with different post types and times, setup a system to record your changes and track engagement. This is the only way to figure out what’s working and what’s not.
Our infographic to the right outlines some Facebook marketing tips and guidelines, but remember that your business is unique and may benefit from further experimentation!
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