Facebook advertising in a B2B environment is getting more interesting now that you can target custom audiences and add posts in users’ news feeds vs. on the right side in the small right hand ad positions that everyone knows are sponsored. While we’ve found Facebook’s Power Editor and controls frustrating and buggy, cost per click is an order of magnitude lower than Google Adwords and can be targeted more precisely to specific viewers.
Check out this post from AllFacebook that gives great advice on using Facebook advertising for B2B.
We’ll be highlighting results of some Facebook ad testing we’re currently conducting in future blog posts.
Author: +Chris Slocumb