Categories: Online Marketing

Event Promotion with Social Media

In order to have a great business event, you must first attract customers and participants! Event marketing is essential for encouraging attendance, communicating details to potential customers, and forming relationships. Social media campaigns can help boost event awareness and participation.

Our recent post on the Stonington-Mystic, CT Patch provides 5 promotional strategies for using social media tools to market your event including:

Communicate with Attendees Through a Facebook Event Page
Promote your Event to Professionals and Industry Groups on LinkedIn
Remind Participants to Check-In with Foursquare
Establish a Custom Event-Related Hashtag for Social Media Posts
Highlight Previous Events and Showcase Visuals from the Planning Process

Learn more about using social media tools to boost attendance at your next event by reading the full patch post.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.