In order to have a great business event, you must first attract customers and participants! Event marketing is essential for encouraging attendance, communicating details to potential customers, and forming relationships. Social media campaigns can help boost event awareness and participation.
Our recent post on the Stonington-Mystic, CT Patch provides 5 promotional strategies for using social media tools to market your event including:
- Communicate with Attendees Through a Facebook Event Page
- Promote your Event to Professionals and Industry Groups on LinkedIn
- Remind Participants to Check-In with Foursquare
- Establish a Custom Event-Related Hashtag for Social Media Posts
- Highlight Previous Events and Showcase Visuals from the Planning Process
Learn more about using social media tools to boost attendance at your next event by reading the full patch post.
