Are your marketing emails optimized for viewing on desktop AND mobile devices?
According to Consumer Affairs, Americans spend an average of four hours and 30 minutes a day on their smartphones, and the average user checks his or her device 144 times a day. This is often the first thing they do when they wake up and the last thing they do at night before shutting out the lights.
This growing attachment to devices highlights how integral smartphones have become in daily life. As a result, mobile marketing is no longer just an option—it’s essential for companies aiming to connect with buyers and influencers, even in B2B.
With more time spent on mobile devices than ever, businesses must develop desktop and mobile strategies to effectively engage their audiences where they are most active.
Our healthcare technology marketing agency loves to nerd out on these types of stats so you don’t have to!
Email engagement on mobile devices is growing
Research shows that mobile click-to-open rates are 30% higher than desktop rates. The number of emails viewed on mobile devices continues to grow yearly as consumers rely on their devices to stay up-to-date and organized, not only in their personal lives but also professionally.
Mobile devices now account for more than half of global web traffic, underscoring businesses’ need to prioritize mobile optimization—not only for emails but also for website functionality.
Ensuring your marketing emails and website are mobile responsive will enhance your viewer’s experience and translate into your analytic data.
Desktop remains important for large purchases
Although overall mobile use is on the rise, many consumers still prefer to use desktop computers for large purchases. This is evident as the average order size on desktop computers is $32.90 greater than the average order size on mobile devices.
