Conference season is upon us. We marketers are all too familiar with the mountain of effort and cost organizations put into ensuring a smooth and successful event.
Whether you are attending as a guest, booth host or speaker, often the goals remain the same: networking, brand awareness and lead generation.
But once the excitement dies down and the event wraps up, what do you do with all your networking contacts and booth visitor information? How do you ensure measurable sales efforts and event ROI, all while staying compliant?
Email marketing compliance
Whether you are emailing one-to-one or sending out bulk marketing emails, ensuring you meet the regulatory compliance standards governing your recipients’ mailboxes is essential.
Using the GDPR guidelines often ensures your organization remains compliant while effectively managing marketing communications post-event, though you should always remain educated on your audience’s regional compliance regulations.
Understanding the nuances of list importation and communication is conducive to legal compliance, optimal engagement, and email health — meaning your emails will have a higher chance of getting in front of your readers, allowing you to continue building your business relationship with more prospects.