I’m a firm believer that done is better than great.
Lack of planning with a side of perfectionism can prevent you from executing effective marketing campaigns or launching new creative. I’ve been there—most marketers have.
Experience has shown that marketers can overcome some of these challenges with top-notch project management. In fact, as one study cites, “Marketers that reported they proactively plan their marketing are 331% more successful than their peers.”
While it might not come naturally to everyone, it’s a skill that can improve with practice and discipline, and it just might be the secret sauce your health tech or biotech marketing plans have been missing.
Building a Foundation: Tools and Processes
Your journey starts with an easy-to-use project management platform for exchanging documents, information, deadlines and approvals.
The Clarity Quest team uses Basecamp to communicate with our clients.
Not only does a robust project management platform allow you to liaise with clients, but it also assists in every aspect of your project, from planning and executing to managing communications between your cross-functional teams.
Every marketing team’s goal is to keep a project on budget and schedule, but this goes beyond just setting deadlines for your team. It’s about creating transparent processes where everyone involved understands their role and the ramifications of missing milestones.
Creating a workflow that assigns specific tasks and milestones to individuals breaks down the work into actionable steps. This helps your team visualize and collaborate where needed to deliver on their goal of launching a new website or whatever the project may be.
Beyond Organization: Skills and Strategies
It’s one thing to be organized; it’s quite another to manage a project that requires feedback and approval from others. You simply can’t Marie Kondo your way to a new website.
Effective project management can really bring a marketing team together, but it has to encompass more than organization; these skills are also important:
By focusing on these critical areas, you can significantly boost the effectiveness of your marketing teams. Even with the rise of remote work and marketing teams having to become more agile, it’s not just about crossing tasks off a list; it’s about creating a workflow that brings out the best in every project and every team member.
Poor project management should never be the reason your company fails to reach its full marketing potential.
When you hire a full-service marketing agency, you’re also engaging a skilled project management team to ensure projects get done and exceed expectations.
Note: This blog post was originally published on Sept. 22, 2020, and has been updated to reflect new information.
