Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm’s business objectives?
Don’t dismiss Microsoft Advertising as a paid search ads channel when you’re getting strategic with your online advertising.
They’ve reached 1 billion people globally
Yes, we hear about the power of Google all the time. Google has taken over much of the tech world, and we know Google Ads is the online paid advertising juggernaut.
However, according to Search & Performance Marketing Daily, Microsoft Advertising has reached the 1 billion person milestone globally. These “overlapping audiences,” as Microsoft calls them, can further your company’s reach.
Serving online ads to 1 billion people on a different search-driven ad platform could play a vital role in shifting customers to your website and content.
Other points to consider
Some additional points to consider from the Search & Performance Marketing Daily article:
- 64% of people in the U.S. who use Windows devices also visit Microsoft Advertising properties, according to data from GlobalWebIndex U.S. for Q3 2021.
- These Windows device users who visit Microsoft Advertising are consumers with a higher inclination to make a purchase.
- Of the average Windows device user that visits Microsoft Advertising properties, 20% are more likely to be senior decision-makers.
Microsoft is expanding its digital advertising capabilities
Microsoft is looking for ways to keep expanding its digital advertising business. The company has recently agreed to acquire the global programmatic marketplace, Xandr, after its owner, AT&T, signed off on the deal.
This move could be beneficial for advertisers on Microsoft Advertising in the future as the expectation is that Xandr’s technology should augment Microsoft’s offerings.
We’ve been talking about this for a long time; there are many reasons to include Microsoft Advertising in your marketing strategy.
Don’t banish Microsoft Advertising from your marketing plan prematurely. It may not have the revenue of Google Ads, but it’s a continually growing advertising channel. Don’t underestimate the power of serving your ads to 1 billion potential customers.
Reach people who are searching for your key business terms through Microsoft Advertising
Does your biotech, healthcare tech, IT, or investment firm want to run digital ad campaigns on Microsoft Advertising or another digital ad channel with a large audience?
If you’re looking for a healthcare marketing agency with vast experience in research, planning, and managing digital ad campaigns, we’d love to hear from you.
