Categories: Online Marketing

Digital Ad Trends & Predictions

Consumers are adopting more tablets, mobile phones, and wearable tech devices. As a result, traditional television viewing is decreasing, and marketers are putting fewer resources into TV advertising. If fact, in 2017, digital ad spending in the US is predicted to exceed TV ad spending for the first time.

Why should marketers devote valuable company resources to digital advertising? A thorough understanding of these industry trends can help businesses reach their target audiences and allocate resources more efficiently.

In 2017, $77.37 billion will be spent on digital advertising
In 2017, 38.4% of total US media ad spend will be contributed to digital advertising
By 2020, less than one-third of total US media ad spend will be contributed to TV

View our infographic to learn more about trends in online advertising:

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<a href='https://www.clarityqst.com/library/infographics/display-ad-trends-
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Via: <a href='https://www.clarityqst.com'>Clarity Quest Marketing</a>

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.