Consumers are adopting more tablets, mobile phones, and wearable tech devices. As a result, traditional television viewing is decreasing, and marketers are putting fewer resources into TV advertising. If fact, in 2017, digital ad spending in the US is predicted to exceed TV ad spending for the first time.
Why should marketers devote valuable company resources to digital advertising? A thorough understanding of these industry trends can help businesses reach their target audiences and allocate resources more efficiently.
- In 2017, $77.37 billion will be spent on digital advertising
- In 2017, 38.4% of total US media ad spend will be contributed to digital advertising
- By 2020, less than one-third of total US media ad spend will be contributed to TV
View our infographic to learn more about trends in online advertising:
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<a href='https://www.clarityqst.com/library/infographics/display-ad-trends- predictions/'><img src='https://www.clarityqst.com/wp- content/uploads/2016/08/infographic-digital-ad-trends-predictions-clarity- quest.jpg' alt='Display Ad Trends & Predictions Infographic'/></a><br/> Via: <a href='https://www.clarityqst.com'>Clarity Quest Marketing</a>
