Building online media relationships is a great way for businesses to expand their marketing potential and enhance their SEO. Small to medium sized businesses often have social media clout that can be used to your company’s advantage by forming an online partnership. Social media partnerships are mutually beneficial to all companies involved by providing a cheap, easy, and efficient means to spread the word about their businesses. The following tips provide a basic structure on how to leverage the benefits of an online media partnership:
1. Find the right partner: Choosing the right media partner is a crucial first step in developing a successful online relationship. Ensure the companies you reach out to be relevant to your business so that their audience matches your target market. Also, research the weight potential partners carry online by looking into the number of Twitter and LinkedIn followers, Facebook page fans, newsletter subscribers, blog readers, and website visitors they receive. Aim to find a partner whose impressive social media clout can be leveraged to your advantage.
2. Share social media networks: Professional networks on LinkedIn, pages on Facebook, and followers on Twitter can be shared amongst companies hoping to expand their social media influence and their referral networks. By forming an online partnership with a specific company, both companies can allude to one another in posts, and links on profiles. This will help your company cast a wider online net in order to get more social media users aware of and attentive to your business. Each follower may then become a valuable customer and/or free source of marketing for your business.
3. Share content: Share blog posts with companies in the same verticals in order to optimize your business’s SEO and increase its awareness. Reach out to similar companies, no matter where they are located in the nation, and offer them free blog posts to be published on their websites in exchange for a byline with links to your page. These companies may then reciprocate and offer you blog posts free of cost. This is a great way to get valuable content on your site to attract visitors, while getting your company more online exposure.
Building a lasting online relationship can be an invaluable addition to your strategic marketing campaign. Learn more about developing social media marketing partnerships today. Visit our blog, or contact Clarity Quest today at 877-887-7611. Request a quote.
