A recent article from Website Magazine addresses the design trends for pay-per-click landing pages. The piece, entitled “Five PPC Landing Page Design Trends,” stresses the importance of having landing pages that can convert impressions if you are paying for clicks.
According the the article, it is best to start with competitive terms while focusing your keywords to determine what PPC landing page design works for you. By comparing multiple landing pages, applying different techniques and testing your own landing pages, you will find the most successful ways convert your consumers to buyers and maybe even know how to influence the quality score of individual listings.
Here are the top five design trends that have been seen on PPC landing pages:
1. Limited path for users
2. Prominent images
3. Strong call to action
4. Data collection
5. Content teasing or registration
For access to the full Website Magazine article, please click here http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/18/five-ppc-landing-page-design-trends.aspx