“Wire services are an important strategic tool, and when used correctly help companies reach key audience segments effectively,” said Christine Slocumb, president of Clarity Quest Marketing. “This chart is an essential tool for corporate and agency media relations professionals, and we are delighted it is now accessible through this informative text.”
Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.
Our healthcare and technology marketing agency offers a variety of trade show marketing services. If you’re preparing for a major event or speaking engagement, we can guide your company with public relations.