Categories: Marketing Strategy

Continue Marketing Nurture After Trade Shows

Marketers get so hung up on pre-show trade show campaigns, they often forget about nurturing leads after the show. They leave the contacts and business cards in the hands of the sales department, forgetting that 80-90% of those leads aren’t ready to buy today, but are prospects for future sales. One simple way to continue nurturing prospects who visited your booth is to send a “thank you for visiting” email with a link to a landing page. Here are content ideas for your landing page:

White papers and case studies on products prospect demoed or inquired about
Video testimonials
Analyst reports
Press releases
Pre-filled forms for demo or sales call requests.

Author: +Chris Slocumb

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.