Marketers get so hung up on pre-show trade show campaigns, they often forget about nurturing leads after the show. They leave the contacts and business cards in the hands of the sales department, forgetting that 80-90% of those leads aren’t ready to buy today, but are prospects for future sales. One simple way to continue nurturing prospects who visited your booth is to send a “thank you for visiting” email with a link to a landing page. Here are content ideas for your landing page:
- White papers and case studies on products prospect demoed or inquired about
- Video testimonials
- Analyst reports
- Press releases
- Pre-filled forms for demo or sales call requests.
Author: +Chris Slocumb
