Communicating with C-Level Healthcare Executives

In a recent LinkedIn post, Chris Slocumb details 6 essential elements for marketing to C-level healthcare executives. Often, C-level approval is necessary for organization-wide changes to occur. To gain this approval, marketers must communicate reliably and clearly.

Here are 6 elements to include in your next healthcare marketing program:

1. Offer useful industry solutions with precise metrics.

2. Highlight references, case studies, and success stories to establish your credibility.

3. Unite your traditional and digital marketing strategies to deliver a strong message.

4. Don’t be afraid to get creative with your strategies. Being disruptive allows you to stand out from the competition.

5. Appeal to the competitive attitudes of healthcare executives by using examples and comparisons to other health systems.

6. Build relationships with industry thought leaders including bloggers, consultants, and editors.

These tips will help you communicate more effectively to connect with healthcare leaders. View the full article, 6 Keys to Marketing to the Healthcare C-Level, to learn more!