In a recent LinkedIn post, Chris Slocumb details 6 essential elements for marketing to C-level healthcare executives. Often, C-level approval is necessary for organization-wide changes to occur. To gain this approval, marketers must communicate reliably and clearly.
Here are 6 elements to include in your next healthcare marketing program:
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Offer useful industry solutions with precise metrics.
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Highlight references, case studies, and success stories to establish your credibility.
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Unite your traditional and digital marketing strategies to deliver a strong message.
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Don’t be afraid to get creative with your strategies. Being disruptive allows you to stand out from the competition.
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Appeal to the competitive attitudes of healthcare executives by using examples and comparisons to other health systems.
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Build relationships with industry thought leaders including bloggers, consultants, and editors.
These tips will help you communicate more effectively to connect with healthcare leaders. View the full article, 6 Keys to Marketing to the Healthcare C-Level, to learn more!
