The search engine optimization industry is ever changing. With highly publicized algorithm updates such as Panda and Penguin altering the SEO landscape over the past few years, we have seen many SEO techniques suddenly change from white-hat to black-hat, or land somewhere in between.
As today’s online marketing professionals strive to do SEO the right way by building relationships and links in a clean, ethical manner, those black-hat SEOs still participating in unethical and unnatural link building practices are systematically being weeded out by Google’s algorithm updates. But what if I told you black-hat SEOs aren’t only working on improving their own websites – some are also working to destroy their competitors’ rankings.
Unfortunately we now live in a world where negative SEO attacks exist. What is negative SEO? Just as you strive to build high-quality, natural links to your website, a negative SEO can work to build low-quality, spammy or paid links to your website. If the negative SEO amasses enough bad links to your site, Google could take notice and penalize your website, effectively dropping you from the organic rankings.
It’s important to actively monitor your website’s inbound links. If you detect a high number of unnatural, spammy or low-quality links to your site, try to manually remove the links yourself. If you cannot remove the links manually on your own, or in extreme cases, use Google’s Disavow Links tool to alert Google of the problem.
Remember to monitor your link profile and take these actions before you are handed a Google penalty. Proactively monitoring your links can save your business.
For more information on ethical online marketing services and SEO, contact our healthcare technology marketing agency today. Call Clarity Quest at 877-887-7611 or visit us online to request a quote.
Author: +Brian Shilling