Marketing Tips

Clarity Quest presents Making the Most of Marketing Automation: Tested Tips and Techniques

Want to fill your sales pipelines with qualified leads? We recently presented at a healthcare technology marketing conference and answered our most common marketing automation (MA) questions. We’ll show you how to select a system, optimize workflows, set up lead scoring, and get the best bang for your MA buck. Get ready for actionable takeaways for beginners and experts.

Actionable takeaways

How to select the best marketing system based on your goals.
Goal planning and engaging content are the keys to success before you hit the first “send.”
Integrate with your CRM and implement lead scoring for the optimal MA and sales conversion results. Once you have basic campaigns running, consider behavior-based workflows, re-engagement, and influencer sequences.

Limited time?

Read the transcript of our talk instead of watching the video.

Have any MA questions we didn’t cover?

Let us know! Whether you need to save time, create more, high-quality leads, or align your sales and marketing departments, we can develop the best MA strategy for you. Contact one of our marketing automation experts today.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.