Six years ago our agency considered switching our service offerings from integrated outsource marketing to just SEO and paid search marketing. After all, companies were throwing buckets of money at any firm that could get it to the top of the Google rankings. Lucky for us, we decided to stick to our founding values to continue to offer a wide range of integrated marketing services, with online marketing as just one the services offered. The quick and lazy methods to get to the top of Google (paid or organic) are gone. Successful SEO and paid search marketing, and, in fact, effective marketing in general, demand that your agency understands the clients’ business and products inside and out. And that agency better have a wide range of skill sets to support this effort from graphic designers to copywriters, creatives to data analysts.
Good marketing doesn’t chase the shiny new marketing thing. Good marketing relies on measurable strategies and the tactics that will grow the business with the highest marketing ROI. If this involves trying a shiny new content marketing or automation tool, this is great. But don’t ignore proven foundational marketing building blocks, such as your website, in favor of the latest new marketing craze.
Is your company in search of an integrated healthcare marketing agency to launch your next product, guide you through a merger or acquisition, or improve marketing ROI? Contact Clarity Quest Marketing today to request a quote. 877-887-7611.
Author: +Chris Slocumb
