The Health Technology Forum (HTF) strives to change the healthcare industry for the better by connecting leaders, hosting conferences, and supporting creative, new technologies. Anthony Chan from Health Technology Forum creates a variety of health IT content, which varies from digital health in pharmaceuticals to virtual reality in mental health.
Recently, Chan interviewed Clarity Quest’s Director of Marketing, Brian Shilling. Chan consulted Brian on challenging topics that impact marketers in the health tech space. This interview is packed with insights into significant opportunities in health tech marketing, changes coming to this space, channels that see the most ROI, and more! Additionally, Brian shares his advice for other healthcare marketers :
“Never stop learning. Use your knowledge to educate yourself, your employees, your superiors, and your clients. If you have something valuable to share, share it. Marketing in itself is a rapidly evolving industry, but it can’t compare to the changes in health tech. As healthcare marketers, we have a responsibility to keep pace with both worlds.”
Read the full interview here to explore more of Brian’s health tech marketing tips!
