Navigating PR during an IPO
The decision to take a company public is a monumental step that significantly impacts its future. The IPO journey is fraught with regulatory hurdles, investor…
Digital PR vs. traditional PR: How to use PR for SEO
When people think about their search engine optimization (SEO) strategies, public relations (PR) often isn't the first thing that comes to mind. However, using digital…
Josie ZohnyJune 26, 2024
How to forge PR partnerships in healthcare and life sciences: A guide for success
The healthcare and life sciences sectors are rapidly evolving, with innovations and breakthroughs happening at a breakneck pace. In this dynamic environment, the role of…
Josie ZohnyFebruary 13, 2024
What is newsworthy content in healthcare technology and life sciences
When was the last time you took a moment and visited your favorite news source? If you haven’t had a chance recently, I implore you…
Josie ZohnyJanuary 23, 2024